I think the 'We came up with something better' comment is interesting as we really didn't see that coming - but somehow everything seemed to fall into place.
As one of the said.fm culprits I would totally also recommend checking out http://blog.said.fm for some listening ideas, we've got tons there.
We love discovering new stuff to listen to and our theme of the day is a simple showcase of this, incidentally here's a very basic RSS feed I use for testing: http://rss.said.fm/v0.1/themes/theme_of_the_day.xml - this might disappear in the long term but for now feel free plug it into ur iTunes and go!
We're finally ready to rumble again after recently running out of cash. Our next priority is to make the app mobile and very developer friendly (and slightly more fun and social). Watch this space!
Simply, I hold it as a good example because I'm working on my own startup and the Ad does a good job of summarising what a software engineering role should be advertised as.
No false promises of using technology X or Y, and no over inflated expectations of the kind of knowledge expected from a candidate. A startup is all about learning and using the best tool for the right job with a hands on approach.
Except its missing an important part. Salary.
Yes, I know you're thinking "but this is a startup and the opportunities and experiences are more important!". People still have bills to pay.
I agree, I wish more companies would lay out up front how much they expect to pay you. Every super talented developer I know is already working a full time job or it's equivalent.
I've found it's a lot easier to lure people away from their jobs with promise of 2x pay rather than trying to spin them on how awesome your company culture is.
While I agree with the spirit of the statement, honestly, I'd rather hire the guy I was able to lure with the company culture than the guy I was able to lure with money.
My wife and I came to the same conclusion when we wanted to start our own thing. We needed to be flexible enough to live from anywhere a frugal life style would demand and our stuff was just weighing us down. Even storing it was going to cost alot of money - in the end we got rid of must of it.
Our books were the biggest culprits. Through bargains, we accumulated tons of novels that we've never read. Those were the first to go. The only books left were mostly references.
(Btw I'm the other Co-Founder :) )