Awesome service. Good to see how far it's come since 500

I've previously purchased the Startup Owner's Manual. This is actually a great complimentary resource

lets take optimizing a facebook ad for increasing paid traffic.

1. take 50 images all else equal, put budget against the 50 ads, find top 5

2.take 50 headlines, rotate against top 5 images all else equal. determine highest performing picture headline combo by CTR.

... rotate in variations of body test, rotate in coloured borders on images...

Now, build an audience of facebook users using demographics, interests, job titles, pages liked.

This is procedural, and a better starting point that will save you thousands of dollars in paid traffic.

Completely agree, but what about understanding who that customer is, connecting the right features with the right group of people with the right marketing. That kind of information has a lot of theory but not a step by step guide guaranteeing success. I suppose this is more idea decisions and direction decisions rather than implementation but I think my point still applies.

Agree with the benefits of having procedures, and great example also - but I'd change one small thing "determine highest performing picture headline combo by CONVERSION RATE". In my experience high CTR images don't always have high conversion rates.

wow, actually some pretty sweet startups here!

Revenue from plays directly supports the ecosystem. Anyone can submit a comprehensive how-to for review and the revenue generated from plays is split three pronged. http://www.startupplays.com/blog/supporting-the-startup-ecos...

Create a Gladiator arena and place the "groups" within it. Let them fight amongst themselves until a clear victor rises. When all is said and done, decide the startups fate by granting them a "thumbs up" or a nothing at all. (on facebook)

very cool. Sent you an email with a token!

Thanks a lot! Checking it out now.

1. Team execution 2. Transparency within groups 3. Alignment of motivation

Here is a post on the benefits within high execution teams.

http://webcollaboration.zendesk.com/entries/20400157-real-te...