Christ. Can you imagine reading on a max brightness iPad in a dark room? I put my ereader (an actual ereader with an e-ink screen, not “ereader as in electronic thing you read on with a laptop screen” as in the article) on the lowest brightness setting with natural orange-tinted light. And I still feel like it’s pretty bright!
Same, and I can say at least for me, it unquestionably helps sleep, because I start to feel tired and go to sleep about 10 minutes after I start reading, whereas if I were to stay engaged with my desktop, I could easily stay up hours longer. I go to sleep earlier, and fall asleep faster, since adding my Kobo Forma to my evening routine.
I used to use it daily just before going to sleep, but then found the app I read with has a white text on black background that I prefer. Using both at the same time makes it too dark for my eyes, which is a good problem to have.
discomfort. We got too used to comfort. That uncomfortable situations with (and mostly) other people is the thing that brings fear (of rejection). And yes, some of that fear comes from our tribalism. We used to live in tribes (even in the Bible) and if you got thrown out of your tribe it's a serious thing.
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Doing boring things that are important and face uncomfortable situations makes the cut for a great founder (and for achieving objectives in life).
Yeah, but it goes a little deeper in the sense that sometimes you feel fear but don't understand it, and you can try to go deeper understandig and confronting the fear, or since you are not sure what is happening, let go the situation and try to hide, escape it, delegate it, distract yourself.
The point is more about the sense of fear that you don't understand where it comes from, and you prefer not to dig deeper understanding the fear because you fear that you will find something ugly. And instead confront it.
But how are the chances of an exit with a company of that scale?
How big is the market for "niche" companies being acquired for USD 50m, if it was bootstrapped? It seems that there are a lot of acquisitions or acquihires in that range if you are VC funded and are working on innovative tech that makes sense for bigger companies to acquire. But if you are focusing on revenue/profits, and lets say you get to $6-$10m usd in revenue, who are gonna buy you? And an IPO doesn't seem factible since you are not big enough. And if you are outside USA its even a harder sell.
I guess it could happen that a lot of transactions of "niche" companies exists in that price range but they are not publicized by journalism because they lack relevance, and that would give you a biased perspective of lower sales of companies, but I wouldn't be that sure of that hypothesis.
So, what do you think about the odds of exits strategies for a $30-50m bootstrapped startup?
If you are profitable, there are a truckload of people that will want to buy you. Private equity, other companies, holding companies.
Look at it this way - say I'm super wealthy and I have $100M sitting in my bank account. It earns a tiny interest rate at the bank. Where can I put it to work for me so that it's growing? One option is to buy a company for $100M. For $100M I can buy a company that produces $10M/year in profit (roughly speaking). Now I'm earning a 10% annual return on my investment. I might even be able to grow the company, so when I sell it 5 years later, I sell it for $200M. So I've taken my $100M and turned it in to $250M.
That's the great thing about profitable companies. There is almost always a buyer.
You can use an iPad as your second screen. Not as good. But that's not the point. The point is good enough for know the world while you're still alive.
"Third, in the present study, the LE-eBook was set to maximum brightness throughout the 4-h reading session"