It's not just startups that I'm targeting, but individuals who might have a couple of cool ideas that want to make that first step and see if they're as cool as what they thought.
So is your value add that you are actively steering traffic to the test sites (Google Consumer Surveys, Amazon Mechanical Turk, etc.) or simply creating basic landing pages and relying on the customer to generate his/her own traffic?
Currently the customer drive their own traffic (via the guides on the website). Mechanical turk is something I've thought about, but it's not really an accurate representation of a wide market, so I'm not sure the results would have much value.
1) I believe that a landingpage can validate and 'idea' as you can use it to gage interest, via the visitor clicking through for information, time spent on the page, number of times the visitor returns etc.
2) I think it's fairly well documented that ideas on their own don't mean anything, they have little if no value. It's the execution that counts and if quicklytest.it is the first step in execution then great! It gets you out of the door.