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How do you propose to gain the market's attention when competing (albeit indirectly) against mega corps like GE and McKesson?


GE and McKesson's market are hospital corporations. Our customers are small clinics and imaging centers. The minimum price to setup a DICOM compliant archive is about $25k and that is not counting required support personnel. We do it for $99/month, and we are about 10,000x more accessible than either of those companies for customer service and support.

I do worry about marketing, however. I am hoping this is where we can garnish advice from people like PG (et al). How do we penetrate a market that is so difficult to change? I've seen first hand health care facilities choose more expensive solutions that were inferior products.


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