Thanks for the mention, guys. I recently wrote a post about our approach to building landing pages at Intercom. Thought it might be relevant :) https://blog.intercom.io/12-steps-to-creating-landing-pages-...

Loved that article Matt. Especially step 2, THE MESSAGING: CREATE SOME GUIDELINES.

After I'd done this exercise, I realised that all our marketing content needs reworking. So what started out as a landing page redesign has transformed into a giant playbook on how do we convert clients needing XYZ job done?, incorporating everything from cold sales emails to online demos.

Great read. And your landing pages look sublime.

Thanks mate :)