They have fiduciary obligation to take Elon Musk offer otherwise they can get sued by their Shareholders. Listen to this episode of the all in podcast to understand more: https://www.youtube.com/watch?v=9Suaj_0wKV0
I coded an app to help artists and small entrepreneurs monetize their work during the pandemic. It allows to charge for livestream easily by selling tickets. (Only works in canada at the moment)