Have you seen the exodus from Twitter? Most of the senior Mopub team left within months of the acquisition. The CEO left within 6 months. Yeah, I think I'm surprised it didn't slip more.
Oh yeah Twitter is cooked. Their Crashlytics SDK is awesome. Answers is good too. I actually think if they spun out their SDK biz, it would actually be a real interesting business.
I find it interesting that the Google SDK isn't in it. Also why would they have both Crashlytics and Apteligent/Crittercism? Don't they do the same thing?
There's an article I read saying that they will have sponsored locations soon. So I doubt they will monetize via a 3rd party ad SDK anytime soon. They'd rather sell the inventory themselves.
With explosive growth, the last thing they want is to monetize it so soon. They'd follow the FB and Youtube playbook to get it to even higher scale and stickiness first before selling it themselves. The sponsored location type ads make more sense that throwing up a video ad, which totally ruins the experience.
They would have to buy thru Google since it's a Google spin out. However, Google SDK isn't present in the app now. Unity SDK is in for the game engine and it's the same SDK that can serve ads. https://medium.com/@kevinleong789/what-sdks-does-pokemon-go-...