Farmers have often been at the mercy of corporations and it's not uncommon for them rise up and form their own unions in an attempt to sell directly to customers.
Modern capitalism rewards those who can capture value over the those who create value. It's not about the product or service; the scales are tipped in favor of those who have access to the money (essentially; those who have access to the customers).
That's why marketing is such a powerful force in our society. People tend to trust marketing more than they trust their own senses... A lot of popular brands offer horrible quality products - Particularly in the food industry, but that doesn't stop people from consuming them to great excess.
> the scales are tipped in favor of those who have access to the money
Yup, pretty much. Turns out Piketty (and before him, Marx) are right.
Of course, since democracy depends on marketing, politicians have done a great job marketing a political system that doesn't work for the common person, yet they still vote for it. As long as they have a shiny toy in their hands, and something to entertain (distract) them, the masses are placated...
Modern capitalism rewards those who can capture value over the those who create value. It's not about the product or service; the scales are tipped in favor of those who have access to the money (essentially; those who have access to the customers).
That's why marketing is such a powerful force in our society. People tend to trust marketing more than they trust their own senses... A lot of popular brands offer horrible quality products - Particularly in the food industry, but that doesn't stop people from consuming them to great excess.