I'm well aware. I don't often pitch it like that. It's only in the context of whether Krewe can be a unicorn do I bring it up. There are 60 million people in the US alone who say they're lonely. I think it's safe to say that those people could use a few more friends they have access to. But I haven't found it to be a hard convince any one else how much better their life would be if they had many more close connections. The problem is just getting enough people to listen.