No that is not mythology, Apple specifically targeted developers in the past, such as in this 2002 commercial featuring a stereotypical grey-bearded UNIX guru:
Quote: "It's not just for artists. It's not just for pointy-headed intellectuals from California. It's for us, it's for programmers, it's for developers."
https://www.youtube.com/watch?v=O4AgFhIm1qs
Quote: "It's not just for artists. It's not just for pointy-headed intellectuals from California. It's for us, it's for programmers, it's for developers."