A Groupon salesperson called us awhile back to see if we were interested. We crunched the numbers, wondered how anyone made money using Groupon, and told them "no thanks".
In retrospect, I can see it working in a few cases:
1. You are not well known and will attract new customers (marketing expense).
2. The Groupon is worth much less than your typical sale.
3. Your overhead is fixed and you are not at capacity.
In retrospect, I can see it working in a few cases:
1. You are not well known and will attract new customers (marketing expense).
2. The Groupon is worth much less than your typical sale.
3. Your overhead is fixed and you are not at capacity.