That they managed to work the concept of "puffery" (their propaganda term for lies) into the law tells you everything you need to know about advertising industry ethics.
In all fairness though, a typical conservative legal department is going to take one look at that first statement and ask for documentation that it's true. Which, of course, you won't be able to provide.
Not everything said by a company spokesperson or written on a web page is fully vetted by legal but ads specifically often are.
https://www.classlawgroup.com/consumer-protection/false-adve...