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For us it's just another thing that's not our core competency which we're happy to have outsourced so that other people worry about security/maintenance etc... Similar rationale for using Spreedly [1] for subscription billing.

In the future it may be the case that we move that in house, but right now it's working out really well.

We're using PostMark [2] which amounts to $1.50 per 1000 emails, which is cheap enough for our uses. It's one less thing to worry about so we can focus on more important tasks such as finishing the v2 we're about to launch!

  [1] - http://spreedly.com/
  [2] - http://postmarkapp.com


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