Common, successful marketing: If a brand is poisoned, distance yourself from the name & rebrand. At its extreme, it is used alongside phoenix company tactics.
It works, although a (likely minority) customer portion will keep their finger on the pulse.
Common, successful marketing: If a brand is poisoned, distance yourself from the name & rebrand. At its extreme, it is used alongside phoenix company tactics.
It works, although a (likely minority) customer portion will keep their finger on the pulse.