Standards for “good things” eventually branches into factions with conflicting axes or criteria.
Arbitrarily set and static point of reference can solve it e.g. a bible or a well though out system. I don’t think the former is the CostCo’s thing so I’m wondering what would be.
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How about we do the smart thing here and keep it simple.
Notably better = good
Better than what? Better than the competition in this sector in this general area.
There. I don't think it requires an investigation into secret sauce.