> PR conultant's way of doing things: Spend the budget. If project was a win, claim own success. If the project was a failure, blame a business, never show results.

Close but I don't think this is quite right ... "PR conultant's way of doing things: [Find and convince the client on your abilities.] Spend the budget. If project was a win, [convince your client that it was your] own success. If the project was a failure, [convince the client that it was their] business, [always] show results."