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For Microsoft, X-box comes to mind as something they started after they were already huge, which was, eventually, a success. It took them a while to get it right though. Perhaps it's easier for big companies to do well with new hardware because it's harder for new, little companies to do hardware at all.

(I've never used an X-box; by "get it right" I mean "get popular.")



But the X-box wasn't "big" when it was released. Microsoft was sort of the under-dog in the console market.


Just as google is the under-dog in the social market.


Google just needs a halo.

Which probably just means acquiring talent and company once someone else starts to hit it big.




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