But how do they measure those things, fuzzy or not? And more importantly, can th...

toast0 · on Nov 7, 2020

On your B2B contact us form, ask 'how did you hear about us', or do it as part of the onboarding.

When people leave, ask them where they're going, and where they heard about them.

Etc. Are you going to get acurate and complete data? No to both. But you might get actionable data. Will you get real-time feedback? Nope.

yuliyp · on Nov 8, 2020

Some things are worth doing even if you can't scientifically prove that they are.

BlueTemplar · on Nov 8, 2020

It's not because you can't measure it that it's not scientific (and vice versa).

throwaway_pdp09 · on Nov 8, 2020

But you don't know which ones are. Which means you're wasting money on those that aren't.

iamacyborg · on Nov 8, 2020

Even if you think you know, do you really?

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