These headphones are meant to be used in noisy environments where the benefit of studio quality headphones is minimal, and where a cord is annoying.
This luxury product looks cool. Paying a lot extra for that is not new. The price premium over competing products is just not that much for many Apple customers.
In case the noise cancellation when on a plane turns out to be head and shoulders above Bose and Sony...that extra 200 USD now does not seem so bad.
I can't imagine someone saying a wireless headphone with noise cancelling is "studio" anything. From the delay to the processing to everything, if I want to use a headphone for studio work, I'll want the flattest wiredest analogest of headphones because I don't want them to changing whatever comes in at all.
This luxury product looks cool. Paying a lot extra for that is not new. The price premium over competing products is just not that much for many Apple customers.
In case the noise cancellation when on a plane turns out to be head and shoulders above Bose and Sony...that extra 200 USD now does not seem so bad.