Do you really think that's true? My impression is more like they're doing just enough to convince groups like the RIAA and MPAA that they're "followinusingusty best practice" until such a time that they are in a powerful enough position to admit "actually, we don't care much about your DRM and your failing business model, it's upsetting our users so it's gone." like they did with the DRM on iTunes music. Maybe Jobs's Pixar relationship will make Apple's movie industry support stronger than their music industry support turned out to be, but long term who knows?