> They remove OrderId's because they deem them "PII"
This has always been a pet peeve of mine, and is clearly intentional by Facebook to prevent businesses from confirming and digging into results.
No other major advertising partner does this. Not Google Ads or Bing, not even Outbrain or Criteo. If these services report a conversion, they return to me the ID I passed to them for the conversion (even if last-click doesn't match).
This has always been a pet peeve of mine, and is clearly intentional by Facebook to prevent businesses from confirming and digging into results.
No other major advertising partner does this. Not Google Ads or Bing, not even Outbrain or Criteo. If these services report a conversion, they return to me the ID I passed to them for the conversion (even if last-click doesn't match).