The direct consequences for Muslims are hardly the problem here – only about 30 women in Switzerland (we know about) even wear a burka/niqab and quite a few of them are Swiss converts. Back when we banned minarets, we had like three (!) of them in the whole country. But we had ads like these [0] all over the country for months again and if that doesn't give you the most profound chills, I don't know. It's textbook right wing scapegoatism and I'm pretty sure Muslims can feel the very real consequences of that kind of propaganda.

[0] https://verhuellungsverbot.ch/downloads/