In many ways, predicting the future is just about looking at how to apply past trends to our modern world. People and organizations with the resources to do so are actively working to cram their "curation" into the public sphere, to try and sway the masses. That's advertising. It's the same thing it was in the 20th century, just more personal and using more sinister means of hogging your attention span. Peoples' intuition about "advertising" is as a commercial enterprise, but I'm certain all the textbooks that talk about the 2010s and 2020s will mention the role of mass bot/shill campaigns to sway the public by governments, companies, organizations, individual people.