Commenter OP said company so your statements are fair. But if They said startup then you’d be wrong - for startups costs don’t matter initially, growth does. You get vc funds to cover costs no matter how much they are. In that regard Michigan (till Covid) wasn’t probably a great place to start a startup.
I don't think this is 100% accurate but often spoken about, particularly in tech circles. I think it's more accurate to think of it in terms of if you're not profitable, you can buy time with growth until you can find a way to become profitable. But ultimately profits (and by extension, costs) will always matter.
