> Claim "Ads don't work on me! I never buy things based on ads!". The thing is, they're all wrong.
All you've said is "A big industry does this. Therefore it works on everyone".
Which doesn't follow at all. The industry doesn't have to work on everyone to be profitable, and could operate effectively even knowing that. Whether they'd be able to take peoples' money as effectively if they said "our ads work on 73% of people, making them 0.45% more likely to buy the advertised product"... doesn't matter.
The existence of whales on the online gaming market suggests a counter-strategy might be more effective: some people are very, very susceptible to ads. Targetting them is likely to be both cheaper and more effective than trying to get the attention of people who are minimally affected by ads.
It's hardly shocking news that the advertising industry might lie, though. To the clients as well as their targets.
All you've said is "A big industry does this. Therefore it works on everyone".
Which doesn't follow at all. The industry doesn't have to work on everyone to be profitable, and could operate effectively even knowing that. Whether they'd be able to take peoples' money as effectively if they said "our ads work on 73% of people, making them 0.45% more likely to buy the advertised product"... doesn't matter.
The existence of whales on the online gaming market suggests a counter-strategy might be more effective: some people are very, very susceptible to ads. Targetting them is likely to be both cheaper and more effective than trying to get the attention of people who are minimally affected by ads.
It's hardly shocking news that the advertising industry might lie, though. To the clients as well as their targets.