That type of crud is done by people who come from old media companies and think of the web as a hot new thing in 2011.
Agencies charge for how much production work they can do for the commercial - video shoots, retouching, flash, etc. This doesn't necessarily deliver conversions but no one is taking it seriously because the web is seen as secondary to print and TV.
Bad user experience is just that, bad. On TVs it's tolerated because you don't have as much choice as you do online. TiVo's major selling point was it let you skip commercials.
Apple's iAds have good UX, so do many ad network startups like http://decknetwork.net You don't need to be annoying to use targeted display advertising online.
Agencies charge for how much production work they can do for the commercial - video shoots, retouching, flash, etc. This doesn't necessarily deliver conversions but no one is taking it seriously because the web is seen as secondary to print and TV.
Bad user experience is just that, bad. On TVs it's tolerated because you don't have as much choice as you do online. TiVo's major selling point was it let you skip commercials.
Apple's iAds have good UX, so do many ad network startups like http://decknetwork.net You don't need to be annoying to use targeted display advertising online.