There's three main ways people buy online advertising:
- cost per thousand impressions (CPM)
- cost per click (CPC)
- cost per action (CPA), where the action is something that takes place after the click, like signing up for Netflix.
If the ad buy was CPM, using an ad blocker takes revenue from the site they'd otherwise receive. If not, not.
- cost per thousand impressions (CPM) - cost per click (CPC) - cost per action (CPA), where the action is something that takes place after the click, like signing up for Netflix.
If the ad buy was CPM, using an ad blocker takes revenue from the site they'd otherwise receive. If not, not.