Thats all startup founders (and for that matter most Americans who want to succeed) end up studying. Beyond being great salespeople with great stories there is nothing else interesting going on in the mind.
This is why they say not to worry about anybody stealing your idea: if it's any good, you will need to invent a really great story to get anybody interested.
Putting together a good collection of these would be valuable to founders.
Not just for tech startups by anyone selling ideas... Writers selling novels, governments pitching policy ideas, lawyers defending clients, corporate workers pitching new ideas internally, etc etc