1. Not too sure about the title "Kiss Your Complicated Help Desk Software Goodbye!" as well as the statement below it. Big words, which can easily be replaced by smaller words and more images of the product.
2. Not a fan of Serif and fantasy fonts either. Try some Sans-Serif fonts instead. Will make the copy more legible.
3. The boxes which show product features look like blobs of text. Use images with text. Keep the feature boxes less and instead give a link to a separate "Features" page.
4. The "play" button image on the video looks odd. Doesn't gel with anything else on the page.
5. Put more testimonials and put shorter ones on homepage. Shorter ones tend to have more punch. Make a separate page for testimonials where you can allocate the bigger ones.
> 1. Not too sure about the title "Kiss Your Complicated Help Desk Software Goodbye!" as well as the statement below it. Big words, which can easily be replaced by smaller words and more images of the product.
I used to think that way too but experimenting with some tips in the CopyHacker book - http://www.copyhackers.com/. Will post back results here in sometime.
> 2. Not a fan of Serif and fantasy fonts either. Try some Sans-Serif fonts instead. Will make the copy more legible.
Did you feel that way for headings or body copy?
3. The boxes which show product features look like blobs of text. use images. Keep the feature boxes less and instead give a link to a separate "Features" page.
We will work on a features page as well. I wanted to pick some icons/images but the problem was finding icons/images for some features like No-ugly case IDs or Realtime Email Importing. Any suggestions you have on that or examples from other sites would be very useful.
4. The "play" button image on the video looks odd. Doesn't gel with anything else on the page.
Cool. I'll try to find a better one.
5. More testimonials and put shorter ones on homepage. Shorter ones tend to have more punch. Make a separate page for testimonials where can allocate the bigger ones.
Thanks. Will work on a separate customers page and incorporate the feedback there.
> Really dig your product by the way. All the best.
Thanks. Very encouraging for us :)
> Cool do that. Perhaps even A/B test it ;) [Disclaimer: I work for Visual Website Optimizer]
> I think bad copy exaggerates this. Serif fonts look great, if the rest of the web page design supports it. It doesn't right now. Same thing about that fantasy font.
> The sync button can be used to denote "realtime email reporting". Look at the Pictos font pack for more sauce http://pictos.drewwilson.com/
1. Not too sure about the title "Kiss Your Complicated Help Desk Software Goodbye!" as well as the statement below it. Big words, which can easily be replaced by smaller words and more images of the product.
2. Not a fan of Serif and fantasy fonts either. Try some Sans-Serif fonts instead. Will make the copy more legible.
3. The boxes which show product features look like blobs of text. Use images with text. Keep the feature boxes less and instead give a link to a separate "Features" page.
4. The "play" button image on the video looks odd. Doesn't gel with anything else on the page.
5. Put more testimonials and put shorter ones on homepage. Shorter ones tend to have more punch. Make a separate page for testimonials where you can allocate the bigger ones.
Really dig your product by the way. All the best.