I love how GDPR apologists love to deflect blame from the law and lawmakers who were the initial cause of the problem.
And what affect did have? Did the 99 section 11 chapter law have any deleterious affect on adTech? Did it make browsing better or worse?
We see the effect that of an effective strategy, when Apple made tracking opt in, publicly traded companies like FB admitted that it caused billions in lost revenue.
The only thing the GDPR did was give us cookie banners.
And what affect did have? Did the 99 section 11 chapter law have any deleterious affect on adTech? Did it make browsing better or worse?
We see the effect that of an effective strategy, when Apple made tracking opt in, publicly traded companies like FB admitted that it caused billions in lost revenue.
The only thing the GDPR did was give us cookie banners.