They’ll get someone who wants it on their resume and wants the network so they can move to private sector and sell back to the same department. The ole public-private two-step.
It seems to be a tactic some nefarious companies are resorting to. They dish out titles like candy to capture cheaper labour and to "upcycle" people in their career ladder.
Managing Director, Head Of Research, Chief of Staff,etc.
Then those roles have vice or assistant as modifiers to multiply how many roles they have.
Then they go further, they split their company units into actual companies and group it under a "Group". So now each one of those entities has their own CEO, Director, Managing Director, Head of, etc.
You know it's bad when a single company of barely 500 people has 5 CEOs, 50 C-level roles and countless meaningless titles given to downright incompetent individuals.
Unfortunately encountered one such company that I won't name. Needless to say, they were a crappy client.
Not only in management. After some recent interviews I did, I'm finding more and more companies looking for "lead developers" and "tech lead" or some variation, but what is actually expected of them is a "almost-senior developer that also interviews", since someone else (often a CTO) will be micromanaging the team's tech decisions and another manager will be, well, managing.
It is a bit funny to ask "so what's the difference between this role and that of a senior engineer in the same team" and getting people to freeze.