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I would not call the GDS design "brutalist". As the linked article says, brutalism is about "raw [content/architecture], true to its construction". In other words, it's an aesthetic movement that pretends it's not about aesthetics.

The GDS design guides are not rooted in aesthetics, they're truly rooted in practicality. Their goal is for the site to be navigable and understandable by as close to 100% of the UK population as they can get. That has to include people with old or unusual devices, people with disabilities, people on slow connections, and so on. It's all about the user.

Actually-existing brutalist buildings are not like this. The architects put aesthetic sensibilities first, usability second, while fraudulently claiming they were doing the opposite[1]. When people complained about how unpleasant it was to live in them, they did the "you're holding it wrong" dodge, and said the users (i.e. inhabitants) were to blame.

[1] For example, they would put in industrial-looking concrete greebles on the sides of buildings, making them look like they served a structural purpose, but actually they didn't. It was purely decorative, but ugly decoration that only appealed to other brutalist architects, meant to trick people into thinking it was some "raw" construction element sticking out.

EDIT lol the stained concrete appreciation society have arrived; but no amount of downvotes will make anyone want to live in coventry



> It was purely decorative, but ugly decoration that only appealed to other brutalist architects, meant to trick people into thinking it was some "raw" construction element sticking out.

That's really funny, because I've seen websites that tries to appeal to "hacker"/"minimalist" aesthetics doing the same thing.

An example: the file-hosting service https://0x0.st. When you try to visit a link to a non-existing file, it will crash with a trace message that exposes the offending code block from fhost.c.

Wow, so RAW and BRUTAL. It's even written in C, so hacker-ish! Until you find out that the error message is fake: https://git.0x0.st/mia/0x0/src/branch/master/templates/404.h...

The server is actually written in Python and it generates a randomized, fake C-looking trace message for its 404 page.


Coventry had wonderful maisonette flats above a cloistered shopping street. And two carefully designed squares.

Both demolished. Replaced with the usual speculative tat. Many empty properties (high rents from new build).


this is a personal opinion disguised as a rational argument and general truth. It essentially reads as "I don't like brutalism, nobody does, it sucks and therefore this has nothing to do with it". It's intellectually dishonest and cheap.

Brutalism was never about stripping buildings of all aesthetics, a common misconception or often heard derogatory argument against many forms of minimalism. Minimalism does not eliminate design. It is more about rejecting purely decorative elements and working directly with the structural elements and building material. Recognising aesthetic choices is therefore not fraudulent or dishonest, but your lack of understanding what brutalism is about.


>It is more about rejecting purely decorative elements and working directly with the structural elements and building material.

No, that's what they claimed they were doing. The reality was different.




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