I think that the author's point is that they would be in a much better position if they were in every game. I agree.
Microsoft's biggest win is making people think they need them, and every platform they are not on is another chance for a customer to see that they don't need them to do their work. This is not the case with all of their customers, but I can't argue that it seems like a valid point.
Do they "need" to be on every platform? Not in the sense that they would fail as a company if they don't. Would it benefit them, their image, and their message? Without question.
I think that the author's point is that they would be in a much better position if they were in every game. I agree.
Microsoft's biggest win is making people think they need them, and every platform they are not on is another chance for a customer to see that they don't need them to do their work. This is not the case with all of their customers, but I can't argue that it seems like a valid point.
Do they "need" to be on every platform? Not in the sense that they would fail as a company if they don't. Would it benefit them, their image, and their message? Without question.