The proliferation of security vendors is similar to the proliferation of weight loss clinics and gyms. There are plenty of fads, with new businesses popping up to either chase or create the interest. The people buying these services desperately want something which can plug into their existing habits without significant changes.

Similarly, the solutions for cybersecurity are simple but not easy. It involves operational and administrative discipline. Businesses which lack this discipline collide with security problems and spend a great deal of money downstream of this problem. Vendors sell what businesses want to buy, not necessarily what is most effective.