I'd fly out to their factory on my dime and pay to watch a dog-and-pony show and hear a Q&A. I'm that excited about this stuff. Even if I just end up being a Customer of somebody who hosts my VM on this gear it's plenty exciting. It actually feels like a new computer, as opposed to the same old, same old offerings from the incumbents.

They need to get Linus Tech Tips to do a video on the machines and people of Oxide.

And then void the warranty by water cooling it.

Drop a sled first, then try to watercool one! It would be fun content.

Given it was only relatively recently they were talking about getting their first deployment out the door, I'd suspect that staying mostly quiet is strategically wise in terms of avoiding having more prospective customers come in the door at once than they can (as yet) service to the standard they want to.

So "they probably really really -want- to show it off, but are showing remarkable restraint for good reason" seems at the very least plausible to me.