A game is a different animal. If you add some new levels to a game people have finished, they’ll dive back in. That’s news.
If you’re making a productivity app, and you dribble out features, the press is going to ignore you. Can you imagine anyone running a story like, “Delicious Library 2.8 is out, and it includes a pretty new way to look at tables”? It’s just not going to happen, unless your name is Apple.
The press hit we get on a major release is part of what gives us the important spike in sales. It creates “buzz.” There’s a reason why even Apple doesn’t, like, just release iOS 5 feature-by-feature – they want to spring the whole thing on the world, so they get a ton of attention.
If you’re making a productivity app, and you dribble out features, the press is going to ignore you. Can you imagine anyone running a story like, “Delicious Library 2.8 is out, and it includes a pretty new way to look at tables”? It’s just not going to happen, unless your name is Apple.
The press hit we get on a major release is part of what gives us the important spike in sales. It creates “buzz.” There’s a reason why even Apple doesn’t, like, just release iOS 5 feature-by-feature – they want to spring the whole thing on the world, so they get a ton of attention.