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That's a bit disingenuous. The fact that Google's offerings are both good and free significantly reduces the likelihood of their being expensive alternatives. It's a self-fulfilling prophecy.

There are companies that sell software that competes with things like Google Docs, Navigation, and other services. And yes, you can always point to things they do differently, but that's guaranteed. No one is going to pay $50 for something that exactly duplicates a free service that has more name recognition, so you by definition have to do something to differentiate yourself.



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