I used to work for a similar company - a competitor - and the marketing analysis would consistently and very strongly return the same result everytime:
Customers think they are getting more for their money via a short-term rental platform like AirBnB.
The perception is that Hotels have all kinds of additional services (staff, etc) to pay that (somehow) AirBnB hosts don't. The glossy adverts show you a loving, warm, full-of-character home to visit, whilst most hotels have an almost cold, faceless image of nothing but dimly-lit corridor after corridor of numbered rooms.
Reality is most of the properties are owned or managed by rental megacorps, are priced very highly to hide all the commission and fees, they sit empty for long periods of time between rentals, and they get cleaned and maintained _far_ less frequently than hotel rooms do.
Customers think they are getting more for their money via a short-term rental platform like AirBnB.
The perception is that Hotels have all kinds of additional services (staff, etc) to pay that (somehow) AirBnB hosts don't. The glossy adverts show you a loving, warm, full-of-character home to visit, whilst most hotels have an almost cold, faceless image of nothing but dimly-lit corridor after corridor of numbered rooms.
Reality is most of the properties are owned or managed by rental megacorps, are priced very highly to hide all the commission and fees, they sit empty for long periods of time between rentals, and they get cleaned and maintained _far_ less frequently than hotel rooms do.