It was notably the first time a Stones track was used commercially, which likely contributed to the high sum paid.

And I believe that there was a clever legal game played.At first, the band tried to get MS to use a live version because it would cut some band members out of the royalties. You can read more in Brad Chase's memoirs.

https://www.bradchase.net/startmeup

Then it was noted incorrectly:

https://www.youtube.com/watch?v=jGKVQNtkdzw

https://loudwire.com/rolling-stones-once-wrote-rice-krispies...

That's a jingle they wrote for a job for Rice Krispies, that's a little different than licensing out a song that already exists in your catalogue.

You were so quick to correct someone that you didn't stop to assess if you were actually correct to correct them.

Curious.

This is the parody version I remember: https://youtu.be/DOwQKWiRJAA?si=BJR2zY6oO57Do2o4