Those are typically US-oriented services, so that's a fair point. I was trying to list brands which end-users might be more familiar with, but really that's beside the point.

Just one more nitpick: Amazon does not just "host a few websites." Seriously, Amazon Web Services is a noteworthy business and is widely used -- yes at the level of those other companies you listed -- whether you believe it or not.

That's about as relevant as saying that Cisco is defining the future of the internet.

Facebook (or any user anywhere in the world) don't care whether their packets are routed on Cisco hardware and just because Cisco has a hand in the game doesn't mean that they have anything to say when it comes to defining the future of the internet. The best they can do is be prepared and hope that the future of the internet works well on their hardware (talking services now, of course Cisco has a larger role in the technical side of the internet but that's beside the point - unless somehow Cisco hardware is so unique that the "next facebook" or whatever wouldn't be able to exist without Cisco hardware (hardly likely for either Cisco or Amazon)).