Maybe. It would help if the author were consistently distinguishing between his own assumptions and those he's examining, e.g.:
> that’s not the kind of utility we’re trying to maximize
Who is "we"? I read it as "the author applying the assumptions of QF", yet the whole point he makes there in the name of QF would contradict the previous statement of his that "QF assumes that all utility is direct utility".
> that’s not the kind of utility we’re trying to maximize
Who is "we"? I read it as "the author applying the assumptions of QF", yet the whole point he makes there in the name of QF would contradict the previous statement of his that "QF assumes that all utility is direct utility".