Well done. Some feedback:
- People don't scroll. It wasn't obvious to me that there was more info below the fold.
- You need a strong call-to-action on the front page.
- Put this demo ride link above the fold, because showing the product is great: http://www.cyclinganalytics.com/ride/897403933578
- Sell benefits, not features and lead with that. How does our app make me a better cyclist?
- Consider showing a photo of a successful cyclist on the landing page.
The problem is probably more that there's too much white space between the image and the text, so it's not obvious you need to scroll on certain resolutions (iPad maybe as the text begins to appear on my laptop).
I don't always scroll, but because the images were cut off on the bottom of the page it was obvious to me that I needed to scroll. It may be a difference in configuration?
People who are in to cycling don't need to know benefits, they know that logging this data is important to them. They are looking for a way to do it.
My critism is different. Once I signed up I didn't really understand how to use it. Maybe it is my lack of experience with cycling apps?
Thankyou for both of your thoughts. I greatly appreciate this feedback.
I'm targeting a niche market with this, but I'm not quite sure about the level that I should be talking to them. On one hand, it's easy to assume they know a fair bit about the data that the power meter they spent a couple of thousand dollars on produces, so I don't need to explain what everything is. On the other hand, that's probably a dangerous assumption that often isn't true, so the more explanation I give, the better. I'll make the front page better in time, but I'm not entirely sure how to strike the right balance.
What part of using it after signing up are you having difficulty with? Have you uploaded any rides? Email me at david@cyclinganalytics.com if you like.
I'm at a stage where I am looking to add some measuring gear and upload rides to a system.
I recently upgraded from a bike that I maxed its potential (older, rebuilt road bike) to a new bike where I am nowhere near its potential and I'm looking to improve my training to get to the next level.
I registered, clicked around, but didn't know what to do. For those that have a garmin and experience entering data in an online system, it is probably easy. For me, I was left wondering what I needed to do to get started.
That is just my personal experience which may not be worth addressing until you get more scale. If you think your platform can take share from other data platforms fast, you don't need me yet (or customers like me).
If you think you need to grab advancing cyclists not yet measuring themselves, my comment is worth considering. If you are in need of advancing your platform through new users, my recommendation would be to add a link to 3 levels of equipment you recommend. Base (to get started, as low price as possible). 2nd Tier (something that give both a trip computer and power measuring device), 3rd (some advanced tier)
(This also may be a terrible suggestion since I don’t know enough about the equipment, like whether every bike needs different stuff etc.)
*Remember, the person paying $2,000 for a bike and $80/year for a service like this has disposable income, but maybe not disposable time so it may be worth making it really fast to get set up, including equipment.
Yes, what I have at the moment isn't very suited to people completely new to the field. The basic workflow is: plug your Garmin device into your computer, go to your user page (mine is http://www.cyclinganalytics.com/user/1000000), click the "Upload new rides" button, navigate to the Garmin device and find some ride files (probably stored in the "Activities" directory) and click okay.
Providing more information about how to get started with equipment and my site is a good idea and I'll look at doing something about that. Users having disposable income but not disposable time is a great point.
I'm not sure that you should explain how to do it, or even worry about my post. I may be a really limited number of potential users and you might have a much better way to spend your time.
If it were me, I'd focus on taking share to get a good number of users first, then worry about growing the market.
