Every entrepreneur needs to make a decision before setting out - what is your goal? Is it to get rich or is it a better lifestyle through a job you love to do every day? Sometimes, rarely, these two meet. But there is a big difference between a lifestyle business and a growth business. Paul Hawken wrote a book about this particular subject and focused on the the lifestyle business - ones that grow slowly and are more about the lifestyle of the owner than reaping massive profits. These tend to be smaller businesses with one1
I fall on the growth side right now. My lifestyle suffers greatly because I'm working so much. Hopefully that will change one day when I make my riches (LOL). But one day I will "retire" into a lifestyle business of some sort. I was thinking renting jet skis at the beach would be cool.
Growing a Business [1] is the book you're talking about it. I picked it up on a whim from a book sale a couple years ago and it was an interesting read. Like this one, some things are fairly outdated (talks a fair bit about catalog sales), but overall pretty sound advice for building a sustainable business.
I fall on the growth side right now. My lifestyle suffers greatly because I'm working so much. Hopefully that will change one day when I make my riches (LOL). But one day I will "retire" into a lifestyle business of some sort. I was thinking renting jet skis at the beach would be cool.