I agree with the first comment on the page - 10% conversion rate is almost unheard of. It makes me suspect that this is a publicity stunt or some kind of market research gimmick and that the bar is set to deliberately exclude them from actually buying anything except something that is already a money-printing machine.

And as another commenter points out - by even talking these guys you're basically then giving them a product to clone and take your own customers away. I'd be very careful about talking to them.