sanj - it's tricky to find a voice and message that resonates with a broader audience. in my book, for example, i explained a lot of stuff like "how to scale" which i thought was relatively pedestrian yet was really complicated for some people to understand. then when you take it a step further and publish it in mainstream media like forbes, you have to be careful of alienating a broader audience. what to you is a "flaccid truism" (great label btw) is a wildly powerful concept to others. i spend far more time trying to simplify concepts than trying to dig deeper into them. from what i've seen of most on-line startup pundits, a great deal of their audience is made up for the same people and becomes somewhat nepotistic.

On the other hand, pg's articles have never managed to crash my browser even once.

His book has few interesting points (though, rather inspiring than ground breaking).

"Sadly, I've never found anything of note in the writings of Wil Schroter."

I was talking with a girl the other day who had confused him with Ben Casnocha, which I thought was pretty funny.

i don't know what's more sad, the fact that she thought I was ben casnocha or the fact that i'm less popular than ben casnocha.

I know Ben's writing has been accused of being trite, but isn't feeling sorry for his readers a bit harsh?

/joke