That's a sweet e-reader. Hopefully they'll support MOBI/EPUB files. If so, this is the first e-ink product that I've seen that I would want to upgrade from my old Kindle DX. Very nice. I could get a lot of use out of a product very close to this. All I want is document/book consumption. I don't want browsing, I don't want games, I don't want music or motion-sensors. Just do one thing and do it well, please.
Oh sweet. My Kindle DX died and I had all but resigned myself to getting whatever new iPad they release next month. Looks like I can stay monochrome for years to come! :-)
There are a bunch of e-ink readers out there already that do well with PDFs.
I have an e-reader made by PocketBook (http://en.wikipedia.org/wiki/PocketBook_International) which is 10.5 inches long and does PDF very well. Amazon also made a bigger Kindle called the DX. That one wasn't quite as good as PocketBook at doing PDFs, in my opinion, but it offered all the other Kindle features.
It will be nice if Sony makes a 13.3" e-reader. Hopefully the software won't be terrible...
I often find myself leaving my Kindle on the shelf because it isn't suitable for reading PDFs.