Great overall concept. I think it's something my company could use.
One concern I'd have if using this product, is that often the customer says what they think they want, but don't actually need. So I'd expect there to be some decent "management" tools for working through all the feedback. Maybe some sort of internal scoring or feedback system within the company or something.
Thanks. You're right that it's not just what users say. You have to observe what they do, too. In the next version of our product, we want to provide a "confidence score" for a person's feedback, which is based on what we've observed them doing in the application (e.g., are they a power user? are they freemium or enterprise user? did they leave yes/no feedback + commentary?).
As for the internal scoring system, we integrate with JIRA so you can send your data to your existing prod-dev mgmt tools. We hear KANO analysis is really powerful when it comes to scoring your prod roadmap.
FeatureKicker provides both qualitative and quantitate feedback. Besides what the customer has said, you can also see things like how many time was the feature "viewed" and then how many times was it "clicked". How long was it open for, did they highlight things when reading etc. In our next version, we r planning on building something to better digest all this data so customers can take quick action.
One concern I'd have if using this product, is that often the customer says what they think they want, but don't actually need. So I'd expect there to be some decent "management" tools for working through all the feedback. Maybe some sort of internal scoring or feedback system within the company or something.