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Persona is _awesome_. I use it on all my sites.

But it also proof that being awesome not only is not good enough to be successful, but simply doesn't matter. The user is not interested in a solution that is awesome, but one that doesn't scare him. And a big ugly third-party popup is as scary as stuff on the web gets these days.

Remember Ogg Vorbis?



Vorbis ended up being very successful in some niches - audio for games springs to mind.

Persona might find its own niche, even if it never completely displaces Facebook user authentication on the web.


And Spotify uses it too - it just is not very visible https://support.spotify.com/uk/learn-more/faq/#!/article/Wha...


Absolutely. Ogg Vorbis could have crushed the big licensed formats, though, if the Xiph Foundation had had any clue about telling a good story.

I love Persona and I love Ogg Vorbis, but both fail(ed) at understanding what _normal_ people look for in authentication/audio compression formats.




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