I mean social, as in pre-Facebook social, you know, >1 person interacting and engaging with each other, their environment, and sharing an experience in the real world, e.g., looking at the same screen, seeing the same thing, implicitly sharing their mutual interests through queues like "click on the details for {movie title}, I would like to see what it's about". I know it's confusing that I didn't mention pushing each movement and thought to Twitter and Facebook and Tumblr, but there used to be a time when social meant a singular level interaction between humans within physical proximity to each other.

Your rebuttal does nothing to improve my original point. You and all those around you are digging in their phones doing things unseen by everyone else, and also maybe even excluding those who do not have a device, or even just haven't downloaded that specific app.

I have a perfect solution to bridge that gap. But that's for another time.